​An iNovoTech Research approach!

Susu Cancer as known as breast cancer in Aboriginals communities is one of the most common cancers affecting indigenous women in Australia and women worldwide. Indigenous Australians are nearly 47% more likely to die from breast cancer than non-Indigenous Australians (Cancer Australia, 2016). The reasons for that can be categorized in 3 dimensions: Economy, the access to a mammogram for asymptomatic lesion detection in a remote area is comparatively poor. 

 

Indigenous Australians have to travel a long distance and spend considerable money on transportation and accommodation for doing the breast screen or treatment. However, they often have low income, and the government grant they can receive is also on a tight budget. Social culture, indigenous people sometimes consider suffering from cancer as fate, which make cancer treatment as unnecessary or contravening cultural values for them. In addition, they are very family oriented, and they don’t feel comfortable to leave their family members or community for weeks in order to get a breast screen or breast cancer treatment. Psychology, they trust more bush medical treatment over western medical treatment in general. Because of their fatalism culture, they feel shame and fear after they have been diagnosed with breast cancer, and so they tend to ignore symptoms and avoid breast screen or treatment. We propose a three step approach that it will include the prevention stage, the treatment stage and also the post-treatment: First our Social impact model is a compilation of different strategies focussing on breaking down the barriers that indigenous communities are experiencing due to the lack of effective communication. We will address cultural, economic, and, psychological issues with the aim to increase their awareness and participation in preventive cancer detection by 47 %. Second, our business model is based on the provision of a mobile breast screen unit for indigenous people who live in remote communities. By returning the result in hours instead of days, we lower the psychological impacts that long waiting times cause. Finally, our data management platform will link the business model with the Social impact model. This platform enables us to connect each patient with already existing and interested organizations through our integrated 360-degree collaboration model.

 


Breast-Screen is the most effective screening test to detect breast cancer at early stages. Now the implementation of Teleradiology technologies, allow the transfer of radiological patient images from one location to another with the purpose of sharing studies. Moreover, physicians have the opportunity to do their diagnostics from and to any location. Government policy bureaucracy helps to build a bridge between the geographic distances with efficient and equitable healthcare. Jennett et al., (2003) conducted a systematic study of 306 sources which includes rural and remote healthcare. They found that specific telemedicine applications have shown social-economic benefit to patient and families, healthcare organizations and overall the system resulting in better health outcomes. It is our plan to increase the variety of preventive health examination services once we broke down the barriers. After a successful implementation of the mobile unit and digital health hub in Australia, it is our aspiration to deliver the services to communities in remote and rural areas in Africa, America, Asia and Europe.

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